Flowers as fortune tellers

Interactive magnets + garment tags turn a fashion collection into a journey of self-discovery

To celebrate the launch of JMonteiro Milano’s WEEKEND e-commerce collection, CHROMAKAIROS created an interactive experience. A series of fun collectible magnets added a pop of color to the evening, each featuring a different flower design from among those featured in the latest collection.

By tapping their phone to the magnet, visitors entered a digital experience where selecting their favourite flower revealed a personality reading—part game, part reflection on how we express ourselves through fashion.

Working with Cacao Design who developed the product packaging, we extended the concept into the unboxing experience. The garment tags themselves each featured a QR code that delivered a special poem to the wearer according to which flower they had chosen for their garment.

The physical object became a portal to layered meaning: first the personality, then the poem, each adding texture to what might otherwise be a straightforward purchase.

Client: JMonteiro Milano
Services: Web design + development, e-commerce development, object design + fabrication
Year: 2025